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In the age of big data, investors are looking at everything and anything that has the potential to help them make smarter decisions about their trades. And that includes ﬁnding new meaning in such mundane corporate events such as earnings reports, merger announcements, and dividend distributions.
It’s not just the events themselves that have the potential to move the market, but changes that companies make to when they plan their updates. Barry Star, CEO and founder of ﬁnancial service company Wall Street Horizon, dubs these changes "corporate body language," and argues that they can give off signals about a company's health.